Our Rebrand Right Story
We've worked together to strengthen brands and marketing for over 20 years.
From our first project together, managing the global rebrand of EY at Landor, we became firm friends and brilliant collaborators.
We've supported close to 100 leading brands across the A-Z of industries as marketing leaders and advisors.
But for a long time we felt a strong sense of imposter syndrome.
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Maybe you feel a bit like this too?Â
You're not alone.
AÂ third of all marketers rate their brand-building knowledge as average to very poor and only 21% rate it as excellent.Â
In our hundreds of conversations with marketers and consultants we know that imposter syndrome is really common, even for people in senior roles.Â
And leading a rebrand can trigger it badly.Â
Because rebranding is not just about doing better marketing or redoing a brand identity. It requires a holistic marketing skillset.
You have to know what actually needs to change and why, then identify the right brand strategy and implement it across the whole organization, experiences and marketing.Â
This is what rebranding means to us and this is what we cover in our book and upcoming course. Whether you call it reinvigorating, refreshing, revolutionizing or rejuvenating the brand, itâs about making positive changes to your brand to drive business growth.Â
And we're here to help you excel at it.
Why we're doing this
We felt it was time for us to share the things weâve learnt the hard way â so you can do it more easily. Weâre sick of hearing marketers being disparaged â we know how hard you work, how much you care, and how much you want to contribute to the business and the people you work for, and with. Your customers, your team, your leadership.
We want you to feel in control and fully equipped to lead a rebrand. We want you to know how to guide the organization through the changes needed to achieve the growth youâre looking for. We want you to know how to get leadership buy-in on the journey and how to get the best from your agency relationships.
We want you to understand what âgoodâ looks like and what ârealistic resultsâ are. We want you in the boardroom confidently justifying the changes and investment needed.
Because hereâs the thing â you should be one of the most valuable people on your leadership team. Brands contribute on average 19.5% and in many cases well over 50% of enterprise value. The impact you can have with a rebrand is huge.
Weâve also had enough of only hearing menâs voices in the branding expert space. Particularly the ones that tell you youâre getting it all wrong.
Weâre not fans of âexpertsâ who berate marketers for not being good at their jobs. We all do the best we can with the knowledge we have. When we talk about rebranding right, we mean helping you get it right for your brand. Â
So let's get started together.
Our book, Rebrand Right: How to refresh your brand and marketing to grow your business, is available for pre-order now (hitting the âshelvesâ April 22), and we have a course and coaching coming your way too!
Register below for all our upcoming tools to support you.
Get in on the action
Register to hear more about the book and get early-bird, discounted access to our course, Rebrand Right Academy, when it launches later this year.
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Want to know more about us?
We're flattered. Â
Here's a bit more on our extensive brand building experience.
CMO AND STRATEGIST
Rachel has contributed to B2B and B2C business transformations across many industries, all over the world. Sometimes she does it by advising, sometimes by taking on the role of chief brand officer or marketing leader. All her work has come through client recommendations.
She'd never heard of brand until in her first job she helped the General Counsel value the businessâs intangible assets. Fascinated, Rachel decided to pursue a career repositioning brands to improve their impact and drive fresh growth.
Rachel has a reputation for strategic thinking, creativity and pragmatism. Her positivity and infectious energy galvanise those around her and drive collaboration.
Rachel is partially deaf, having survived a brain tumour. Brought up in Edinburgh, she moved to London for a year in 1999; she still lives there with her husband and two sons.
BRAND STRATEGIST & FOUNDER OF BRAND STRATEGY ACADEMY
Sarahâs career as a brand strategist began on the prestigious WPP Fellowship programme. She learnt her craft working with B2B and B2C Fortune 500 companies, and has supported clients on 57 rebrands, across the A to Z of industries.
After a decade as an agency strategist, she conducted a study of the 181 most valuable brands to get behind the jargon and to a simpler model that helps marketers better connect brands to business growth.Â
This ability to bring clarity to brand strategy, think creatively and unite employees and customers through her work has won her innumerable fans.
She established her online course, Brand Strategy Academy, to equip strategists, designers and copywriters with the skills and tools to confidently help the brands they work with.
She lives near London with her husband and two children, speaks rusty Japanese and travels as often as she can.Â
Some of the brands we've worked with include:
Three ways to work with us
Podcasts and speaking engagements
We'd love to support you with your work helping others. Contact us here to book us for podcast or speaking engagements.
VIP early access
Rebrand Right is out April 22nd. Get an exclusive invite to our launch party, sneak peaks into the chapters and stories and an exclusive discount to our course and coaching.
Get brand strategy confident
Can't wait for our full course? Sarah's course - Brand Strategy Academy - helps you beat the jargon and equips you with a clear step-by-step process and all the practical tools you need to create a world-class brand strategy.
