Learn how to refresh your brand and marketing to grow your business
Let's get your
rebrand right
Have you been challenged to refresh your brand to reach new buyers and grow revenue?
Welcome
Youâre in the right place. We're here to help you understand how to make changes to your brand and marketing to drive business growth. How to rebrand right.
We all know that strengthening a brand will create value for a business. But too often rebrands are done the wrong way and the expected revenue doesnât follow.
After working through more than 60 rebrands, we've learnt this the hard way. We're here to make it easier for you - to equip you with the process, tools and advice to help you rebrand right.Â
Step 1:
 Grab the definitive guide to rebranding
Learn how to diagnose, define and deliver the right changes to your brand and marketing.
Coming April 22
Preorder here
What do we mean by rebranding?
We know that ârebrandingâ has many definitions â so let us be clear what we mean.
Rebranding is about finding the right way to refresh your brand to drive business growth.Â
Doing it right requires an understanding of when and how to make changes to brand strategy, identity, internal engagement, implementation, and marketing.
Rebranding can encompass changes to one, some, or all of these things.
Rebranding right requires detective work at the beginning to understand whatâs not working well for your brand.
Weâve seen this diagnosis stage missed out in so many rebrands. Changes to strategy, identity, messaging, marketing and experiences are made without really knowing what problem theyâre trying to solve.
Or the strategy just lives in a PowerPoint and isn't what buyers and employees experience. Then you face that disappointing conversation with your chief executive officer (CEO) and chief financial officer (CFO) that the investments made âwerenât worth itâ.
Letâs avoid that together.
Step 2: Get chapter on how brands drive growth for free!
Learn the four brand factors that drive growth
Sign up for immediate access to our first chapter explaining the four brand factors that drive business growth. You'll also get early-bird and discounted access to our course, Rebrand Right Academy, when it launches later this year.
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Step 3: Let's get to know each other
We're Rachel & Sarah
We've dedicated our careers to strengthening brands. Close to 100 at last count across the A-Z of industries. We've worked as marketing leaders and brand strategists in some of the world's largest businesses and branding agencies. But in the early days we weren't always sure we were making the right changes to drive business growth.
What we always wanted was a clear, step-by-step process identifying why and how to make successful changes to a brand within a business, with all its politics, idiosyncrasies and resistance to change. But weâve had to figure this out ourselves â the hard way.
We hope our book will make it easier for you. Itâs really clear and practical. It draws on our breadth and depth of brand-building experience and the latest thought-leadership on how brands actually help businesses grow. It shares specific and practical details of how to diagnose, define and deliver your rebrand.
